Physical appraisal provided proposals for a mixed-user development of the site, gateway improvements and public realm analysis

Wrexham Town Centre Regeneration

Wrexham

Commissioned by Wrexham County Borough Council to develop proposals for regenerating the historic town centre core.

A 3-stage action plan was put forward in unison with Wrexham’s current development framework. This included a policy and masterplan review and spearhead proposal to refurbish the existing historic markets. During this process, a physical appraisal was conducted on the large vacant Henblas shopping mall and surrounding streetscape, with subsequent proposals for a mixed-user development of the site, gateway improvements and public realm analysis.

The final stage encompassed aligning the physical town centre assets with a place-making and rebranding consultation. This identified key marketing strategies, product offer and identity markers to establish a new food centric experience and inject renewed life into the vibrant town centre.